NEW YORK -- The consumables category continues to be a vital part of nearly every chain drug store's offerings. Convenience food, snacks and beverages have all become important components of the trade class' front-end mix and are critical to helping drive customer traffic.
Shoppers appreciate the convenience of the channel as an alternative to supercenters and large supermarkets or warehouse clubs, especially when they only need a few items and do not want to bother with the large-scale, crowded parking lots and long lines of those other channels.
Drug chains' efforts in the consumables category have been paying off. As more members of the trade class become …
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